This article is written by Manan Hakak, Founder of Gyawun.com, based on his experience of building and running a Kashmiri e-commerce brand. Want to start your own new business in Kashmir? Don’t delay it, start now. Forget about the people who say that business is “thap” in Kashmir. Those people either could not start something […]
Search online for pure pashmina Kashmiri suits and you will find hundreds of sellers making big claims on websites, Instagram, YouTube, offline stores, exhibitions, and marketplaces. Many say their suits are “100% pure pashmina”, “original Kashmiri pashmina”, “real pashmina suit material”, or “authentic pashmina dress material”. But in reality, most of these claims are misleading. […]
In Kashmir, visiting someone who is unwell has always been seen as a gesture of love, concern, and social responsibility. When illness enters a home, relatives, neighbours, and friends often come to ask about the patient’s health, offer prayers, and show support. The intention behind this tradition is beautiful. But over time, the way we […]
Kashmiri Yakhni is one of those dishes that looks simple but demands patience, balance, and the right technique. A good yakhni should be rich, creamy, aromatic, and gently thick — not watery, not curdled, and not overloaded with spices. Many home cooks face one common problem: the curd does not split, but the gravy still […]
Marriage is often described as one of the most beautiful relationships in life. It is supposed to bring companionship, peace, love, and emotional security. But for many women, especially in traditional family setups, marriage can become a place of pressure, silence, and constant adjustment. Instead of becoming a partnership between two individuals, it often becomes […]
The Kashmiri calendar is an important part of Kashmir’s cultural, spiritual, and agricultural heritage. For generations, people in Kashmir used this calendar to mark festivals, seasons, agricultural activities, and important religious occasions. Even today, in many old graveyards of Kashmir, tombstones carry dates of death written or inscribed according to the Kashmiri calendar. Unlike the […]
London-based fashion designer Maria Clara brings a refined western sensibility to the timeless Kashmiri pheran, reimagining it through her creative eye while preserving its cultural soul. With her design skills, she has added a contemporary flow, elegant styling, and a fashion-forward appeal to the traditional silhouette. Her recent shoot in the breathtaking landscapes of Gulmarg […]
The month of December in Delhi brings a cultural magic that everyone looks forward to—Jashn-e-Rekhta, the world’s largest celebration of Urdu language, poetry and heritage. But in recent years, one trend has stood out more than anything else: the rise of the Kashmiri Pheran at Jashn-e-Rekhta. From influencers and artists to everyday visitors, everyone wants […]
Kashmiri art, especially embroidery on apparel, is celebrated worldwide for its exquisite craftsmanship and timeless beauty. Among the many traditional forms of Kashmiri embroidery, the three most distinguished techniques are Tilla Work, Sozni Work, and Aari Work. Each of these represents a unique blend of creativity, tradition, and artistic precision, reflecting the deep-rooted cultural heritage […]
When the chilling winds of winter sweep through the snow-covered valleys of Kashmir, everyhousehold turns to one faithful companion — the Kangri. More than a heating tool, the Kangri is anemotion, a cultural symbol, and a beautiful expression of Kashmiri craftsmanship that has beenpassed down through generations. Each region of the valley has its own […]
In the heart of Kashmir, weddings are more than just unions — they are a reflection of culture, pride, and social standing. But as costs spiral, one question looms large: what does a middle-class Kashmiri wedding really cost today? When Marriage Becomes a Million-Rupee Affair For many families, the thought of marrying off a daughter […]
Once upon a time in Kashmir, the tradition of serving meals at weddings followed a simple, graceful rule — ladies first. Women were served before men, their plates filled with fragrant wazwan while laughter echoed through the wedding tents. But over the years, something quietly changed. Today, in most urban Kashmiri weddings, men are served […]
In Kashmir, names rarely remain what they were at birth. Every household seems to nurture a quiet, creative rebellion against formality — where Shamima turns into Sham Taeth, Fatima becomes Phote Lale, and Yasmeen is affectionately called Yose. This is not mere abbreviation. It’s art — a tradition that blends affection, humor, and a deep […]
It began as a common wardrobe accident — a small burn mark on a delicate embroidered sleeve. But what followed in a local Kashmiri women’s community thread was not frustration, but creativity, empathy, and the collective wisdom of generations who’ve handled silk, organza, and pherans with love and skill. A Community That Knows How to […]
When Kashmiri contestant Farhana Bhatt entered Bigg Boss, the news sparked excitement — and soon after, a wave of debate. Some saw her as a strong, fearless Kashmiri woman finally breaking stereotypes. Others felt her loud behavior and confrontational style clashed with the grace and warmth Kashmiris are known for. So the question remains:Does Farhana […]
The Legacy of Indian and Kashmiri Craftsmanship For centuries, India — and especially Kashmir — has been a beacon of artistry, culture, and craftsmanship. From the luxurious warmth of Pashmina shawls to the delicate precision of Sozni embroidery, every piece tells a story of heritage, patience, and passion. Kashmir’s artistry stands out for its intricate […]
In 1895, a British officer named Walter R. Lawrence travelled across the valleys, rivers, and villages of Kashmir — not as a conqueror, but as an observer. His book, The Valley of Kashmir, remains one of the most detailed portraits ever written about the land and its people. Behind its poetic descriptions lie numbers — […]
Photographs are more than images – they are windows into time, carrying within them the untold stories of people, places, and moments long past. At Gyawun, we have taken a step to revive these memories by restoring old and vintage photographs of Kashmir and its people. What was once faded, blurred, or locked in black-and-white […]
कश्मीरी फेरन (Phiran) सिर्फ एक पारंपरिक वस्त्र नहीं, बल्कि कश्मीर की सांस्कृतिक पहचान और सर्दी से बचाव का एक अहम ज़रिया है। इसका उच्चारण “फ-रन” किया जाता है, न कि “फे-रन” जैसा कि अक्सर लोग गलती से बोलते हैं। फेरन कौन पहनता है? फेरन महिलाएं, पुरुष और बच्चे—तीनों पहनते हैं। यह परिधान खासतौर पर जम्मू-कश्मीर, […]
Looking to book flight tickets from or to Kashmir without burning a hole in your pocket? Whether you’re traveling for leisure, work, or pilgrimage, local travel agents in Kashmir often have access to better airfare deals than what you’ll typically find online. Here’s a list of 18 trusted travel agencies based in Kashmir known for […]
Whether you are having a destination wedding amidst the picturesque valleys of Kashmir, organizing your event elsewhere but wishing to pay tribute to your origins, or you are just looking for unique-looking wedding favors — Kashmir crafts have something exceptional to offer. From dainty paper mâché to perfumed kahwa, such exquisite handmade gifts embody the […]
Kashmir is a land of unparalleled beauty, where every turn presents a new breathtaking view, and every meal tells a story. But beyond its famed saffron fields and warm cups of noon chai, there’s something else that makes this place special—its bakeries. Whether you’re strolling through the historic lanes of Srinagar or stopping for a […]
Kashmiri earrings are a true testament to the region’s rich cultural heritage and exceptional artistry. These earrings, often handcrafted by skilled artisans, showcase a wide variety of materials and designs, from vibrant paper mache to intricate Dejhoor earrings. Among the standout styles are Kashmiri turquoise earrings, known for their natural beauty and cultural significance. In […]
Kashmiri saffron, locally known as “Kong” or “Zafran”, is among the most expensive and coveted spices globally. Cultivated in the breathtaking fields of Pampore, Kashmir, this golden-red treasure has long captured the world’s attention for its unmatched aroma, flavor, and color. While saffron is widely known for its high price and unique qualities, there are […]
Imagine a chilly morning in the scenic valleys of Kashmir, wrapped in warmth, savoring a golden cup of aromatic tea infused with saffron, almonds, and spices. This is the essence of Kashmiri Kahwa, a traditional tea that’s as much about the experience as it is about the flavor. Unlike any other tea, Kashmiri Kahwa carries […]
