Interview by Sidra Nazir From Gyawun
Located on the Baramulla-Handwara highway is a glittering Auto Engineering startup which catches eyes of every passerby.
“Vecmania Auto Engineering” first of its kind in Kashmir.
Tell us about Vecmania
Vecmania (Vec- vehicles, and Mania-obsession) Auto Engineering is a building brand in Kashmir for petrol heads offering custom modification of bikes and cars. Vecmania was started by three automobile enthusiasts Erfaan Kirmani, Aamir Kirmani, and Omar Ayub. We offer individual solutions to individual cases as per customer’s request. Our promise is to deliver top-notch products in valley. Our valley is quite hard to do business in, we all know what is conditions we live in and during those conditions startups suffer alot, we kept that in mind, which led us to a strategy to overcome it. They say people who are crazy enough to think they can change the world, are the ones who do it and Vecmania is one among those.
Tell us about the working of Vecmania. How do you assemble the parts?
Gone are the days when automobile were just a mode of transport. Today automobile is a lifestyle statement. It is an extension of oneself. Same as what you wear, how you look, how you talk, and an automobile you ride also tells a lot about your personality. We have dedicated national and international partners who supply most of parts, some of them are assembled from factory itself and we have to work on fitting it into module but major parts are assembled at our garage.
How did you raise your capital?
This kind of business needed a heavy Capital: Investment for showroom, investment for garage, investment for products, marketing and payment for employees. Total of 20 lakh capital had to be invested in Vecmania, so we had to approach EDI. Out of overall capital, EDI provided the half, we arranged rest of it from our savings and with help of our families.
How did your family react to your idea?
Ours is not a conservative family. From the beginning we were allowed to take our own decisions and peruse fields of our choice. Throughout the journey they have been our spine. They believed in our idea and even invested in Vecmania. Allhumdulilah Vecmania is a new concept in Kashmir and Kashmiries usually take time to absorb something new.
What kind of response you usually get from people?
We had expected maximum Rs 1 lakh sales in the first month but we crossed Rs 2.5 lakh, which was more than double. We literally don’t get time to sit during the working hours as customers keep pouring in. As the customer sets foot into the showroom his face illuminates with a bright smile and that is our satisfaction. Beyond that we are getting number of orders for the kind of safety gear we have been providing. The helmet for example are designed in such a way, the biker loves to wear it all day long. That is the kind of response and it’s satisfying.